What's the most important consideration for a new (or would-be) entrepreneur?
One of the biggest roadblocks my clients create for themselves is the thought of the need to love the business. To pursue a passion, while not focusing on the financial returns and sustainability.
We should all pursue things we're passionate about. Yet in terms of becoming an entrepreneur, especially a first-time business owner, should it really matter if you 'love' the concept?
Here's the truth that most would-be business owners don't realize: It makes no difference how cool ...
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